ART DIRECTION
As an Art Director for Coca-Cola, I led the visual evolution and digital reimagining of numerous brand web platforms and interactive ecosystems. My role focused on translating Coca-Cola’s iconic heritage into modern, high-conversion digital experiences balancing strict global brand guidelines with fresh, innovative design thinking. From complete website overhauls to highly engaging, specialized marketing campaigns, I spearheaded the creative vision to deepen consumer connection and elevate the brand's digital presence.
ECOSYSTEM REDESIGN
Overhauled and streamlined multiple core web properties, optimizing user journeys while modernizing the visual interface for a global audience. Conceptualized and art-directed unique digital campaigns, interactive landing pages, and seasonal experiences (such as the Arctic Home initiatives) that drove high user engagement and emotional resonance.
UX/UI DESIGN & PROTOTYPING
Behind every immersive brand experience was a rigorous blueprinting phase. To seamlessly integrate heavy content ecosystems like regional product catalogs, interactive recipe hubs, and seasonal campaign hubs I relied heavily on low-fidelity wireframing to establish intuitive structural hierarchies before introducing visual design.
