ART DIRECTION / PRODUCT DESIGN
As the Art Director and Social Media lead for Drench, I drove the visual identity and digital strategy for our line of premium waterproof bags. I oversaw product design direction, curated high-impact visual content, and managed social campaigns that effectively showcased the brand's durability and modern aesthetic to a global audience.
This role allowed me to blend creative direction with data-driven social strategy, building a cohesive brand ecosystem that I'm incredibly proud of and look forward to scaling further.